Live music intelligence · All 50 states + DC · Refreshed weekly

Pick the night.Find the venue.Route the tour.

Cultivate knows the local music scene the way a booker who has lived there does: which acts are being booked, the venues they play, and the nights the calendar leaves open. It gets there by reading every venue calendar, ticketing feed and promoter post in America, refreshed weekly, and by putting an AI assistant on top that can plan a tour, size a market and draft the pitch. It is for the people who book live music: talent buyers, agents and managers, and promoters picking a date.

See how it works Where the data comes from →
Private preview · Launching soon

Cultivate opens to new customers in the coming months. Leave your email and we will write once, when accounts open.

In the dataset right now
69,931Venues
278,096Music + community events
54,174Artists
51States + DC

Four jobs, one app

Pick the night. Find the venue.
Route the tour. Fill the calendar.

Every screen serves one of four jobs, and each hands the next what it needs: a date, a shortlist, a contact, a routed tour, a filled calendar. Start with the one you have to finish by Friday.

competition-grid / michigan / a month of nights1 / 4
Competition Grid: a month of nights scored for pressure, the quietest and busiest dates, every venue with a show on the map

Every night of the month scored 0 to 100 from what is really competing, on the map.

Leave with a date. Every night in a market scored 0 to 100 from what is really competing, the map of the night you click, and one sentence on why.

Explore the Competition Grid →

Ninety seconds, no sign-up

Watch it move.

The Competition Grid and one of its nights, a show opening in its window with the venue behind it, the Music Market, and a tour on the planner. Recorded from the live console.

Who it is for

Built for the people who make the call.

Talent buyers & promoters

Route a tour without guessing

See what is already on sale in every market before you commit to a date, then route the tour in the same tool.

 Venues

Book against the whole market

Your calendar next to every competing venue in the city, quiet nights flagged, and the acts that play venues your size nearby.

 Managers & agents

Prove the story with rows

Where your artist plays, who they play with, which markets are untapped, and a one-sheet pitch on demand.
Every chair Cultivate is built for →

Beyond the four jobs

Twelve more screens you will use every week.

Alerts on the venues and acts you follow, who represents whom, how every act is doing on the streaming platforms, the classical layer, and how complete the data is where you work. Everything in Cultivate, on one page →

ProjectsA goal and everything you gather toward it: the venues, the acts, the nights, the plan and what to add next.AlertsWhat changed for the venues and acts you follow: new shows, new dates, listings that vanished.AgenciesWho represents the acts in your market, roster by roster, with the agency contact.StreamingHow the acts playing your scope are doing on the streaming and social platforms, from Chartmetric: Spotify monthly listeners and followers, TikTok…ChartsWho is charting this week on every platform, and which of them are on our record.Classical MarketThe classical layer on its own: orchestras, opera, ballet, choral, chamber and crossover dates for the states you filter, with the resident…ReportsThirteen shareable, printable reads of the market, laid out as a gallery with a picture of each: seven leaderboards (Top Artists, Top Venues, Top…ContactsYour own address book of crew, buyers, agents and managers, ready to attach to tours and leads.Ask the DataAsk a question in plain words; the assistant answers from the live record, in rows you can open.SavedEverything you have hearted: venues, acts and shows, one click from their windows.Data QualityHow complete the data is, state by state: which fields are filled, where contacts are thin, and what the last refresh brought in.Community EventsThe non-music calendar that competes for the same crowd: fairs, festivals, sports, school and civic events, weighted by expected draw, for the…

See real rows before you sign up

Explore a market.

Twenty-five metros with their venues, the shows of the last twelve months and the venues that book the most, read from the live record.

DetroitNashvilleAustinChicagoDenverAtlantaLos AngelesNew YorkAll 25 markets →
01

Pick the best night

Every night has a number.

The Competition Grid scores every night in a market from 0 to 100, so you know exactly what you are booking against before you commit a date. The job most people start with: one show, one market, the right night.

  • ✓Night Pressure, a 0 to 100 read of how crowded a night is. Every music and community event is weighed by real draw. One arena show counts. A dozen open mics do not.
  • ✓Calendar and map together. A colour-coded month, then a map of everything competing on the night you click.
  • ✓Your AI Assistant explains the verdict. One sentence on why a night reads GRIDLOCK (the top of the scale) or OPEN (the bottom), plus the best nights to book in the weeks ahead. A night too far out to be announced yet says so instead of reading as quiet.
You leave with

A date you can defend to the act, the agent and the venue.

competition-grid / michigan / september
Competition Grid: a month of nights scored for pressure, the quietest and busiest dates, every venue with a show on the map, and the best nights to book read out
02

Research artists and venues

Know every venue and act before you call.

Search venues and artists in plain English, open the full dossier on any of them, and pull the booking contact when you are ready to reach out. Four live dashboards and nine shareable reports show where music is being booked, scoped to the nation, a state or a region.

  • ✓Search that understands the ask. "Venues under 500 cap in Nashville that book Americana" is a query, not a wish.
  • ✓The full dossier. Overview, analytics, calendar, booking, photos and Census demographics for every venue. Show history, markets and venue-size progression for every act.
  • ✓Four dashboards and thirteen reports. The market read behind every job: who books what, where, and who is climbing, as pages you can send rather than queries you have to run.
  • ✓The contact to close. Booking emails and phones for venues. Agent, management and press contacts for artists. And a booking CRM to work them: a deal for every pitch, with stages, tasks and AI-drafted outreach.
You leave with

A shortlist of venues and acts, a contact on file and a conversation started.

venue-search / the ark / analytics
A venue window in Cultivate, analytics tab: booking frequency by month, busiest nights, genre mix and the most-booked acts
03

Plan and run the tour

Route the tour. Book the venues. Advance every night.

Turn the venues you booked into a routed, dated, advanced tour, with a Tour Book for management and a day sheet on every crew member's phone.

  • ✓Real routing. Drive miles and hours on every leg, with flags for long drives, backtracks, gap nights and time-zone changes.
  • ✓Market intel on every stop. Venues ranked by how much of your genre they book, best weeknights per city, Night Pressure and weather.
  • ✓Everything after the handshake. Advance checklist and email, budget, crew, day sheets sent at 6 PM the night before, and share links per audience.
You leave with

A Tour Book you can hand to the crew, the agent or management.

tour-planner / stop drawer
A tour stop drawer: date, status, best nights for the genre, Night Pressure 45 STACKED and the competing shows that night
04

Book the venue's calendar

Fill the calendar. Nothing goes quiet.

For the venue, the job is the calendar: the open nights ahead, the acts that fit them, and every pitch followed through to the night it plays. Cultivate reads your venue against the whole market and keeps the booking moving.

  • ✓Your venue against the market. The Open Night Radar (an act with a show on the 14th and the 16th has the 15th open) reads every act's shows on record and lists the ones routing past your venue with an open night between two dates. The Music Market reads your region: open nights, the genres underweighted, the most-booked acts, and a Priority Signal written from what changed this week.
  • ✓The nights worth filling. Best nights to book for the genre you want, scored by Night Pressure, with the acts routing through your region on those dates.
  • ✓A deal for every pitch. Stages from the first email to the night it plays, holds with expiry, tasks, dated notes, and AI-drafted outreach. Fourteen days of silence turns a card amber.
You leave with

A calendar with its open nights filled and a pipeline you can read in ten seconds.

open-nights / near your venue
Open Night Radar: acts routing past your venue with an open night between two shows on record, the miles from your venue and the booking email on file
Your AI Assistant, where it saves a decision

Describe the tour. Your AI Assistant drafts it.

Type it or just say it. "Extend the tour by four stops after Kalamazoo and keep every drive under six hours." The architect reads the same brief you see, the stops, the drives, the flags, the market reads and the budget, and answers with stops you can add one by one or all at once.

  • ✓Talk to it. Tap the mic and speak. Azure Speech transcribes into the box, and the answer can be read back to you on the road.
  • ✓Grounded in your data. Every venue it names is a real venue from Cultivate's inventory, ranked for your genre, never a guess.
  • ✓Proposals, not edits. New stops land as dashed cards in the timeline. A proposed order or date change is applied with one click, and everything has undo.
  • ✓It argues back. Ask what is weak about the plan and it will tell you which night is soft, which leg backtracks and which stop is still undated.

The same assistant explains why a night scored GRIDLOCK, drafts the outreach for a lead, answers a question about the market in rows, writes the weekly briefing and captions every report. Every answer is grounded in the rows behind it, and every plan includes the credits.

Your AI AssistantTour Planner · ask in your own words

    + Add allEvery proposal is one click to apply · undo any of it
    Fill the gaps5 more marketsTighten routingCritiqueBook / advanceBudget

    Two ways to buy

    The application, or the data underneath it.

    Most teams run the console. Data teams take the dataset straight into their own stack. Both sit on the same weekly-refreshed records.

    Product 01

    The Cultivate application

    Dashboards, reports, venue and artist search with contacts, a booking CRM, the Competition Grid and the Tour Planner. Your AI Assistant built into every step, metered by AI credits included in every plan.

    • Competition Grid: every night scored
    • Venue and artist search, with booking contacts
    • Dashboards and reports
    • Tour Planner, Tour Book and day sheets
    • Booking CRM: deals, holds, tasks
    See plans →
    Product 02

    Data subscriptions

    Venues, events and artists as resolved, deduplicated records with stable IDs. Take them as files for the map you work, call the REST API, or hand your AI assistant the MCP server.

    • Venue master file
    • Music and community events
    • Artist graph with contacts
    • CSV and JSON files, the REST API, or the MCP server
    Explore the data →How it is built →

    Private preview · Launching soon

    See your market the way Cultivate sees it.

    Accounts open in the coming months. Leave your email and we will write once, when they do. Plans start at one seat.

    Get early accessSee plans →