Guide
The Cultivate guide
Cultivate reads venue calendars, ticketing feeds and promoter listings across all 50 states and DC and turns them into one live picture of live music: every venue, every act, every show, refreshed weekly. It does four jobs: pick the best night for a show, research artists and venues, plan the tour, and book a venue's music calendar. This guide has one page per screen: what it answers, what is on it, things to try, the AI on it and what that costs, and which plan includes it; plus step-by-step tutorials and two complete guides.
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Type a screen, a button or a question. Press / anywhere in the guide to search.
Tutorials one task each, step by step, with pictures
Projects
Create a projectStart a project for one act's tour, add the venues you are aiming at, put a night on each, and turn them into deals. About five minutes.Step by step · 5 minutesDraft outreach emails for a projectHave your AI Assistant draft one email per venue or act on a project, read and edit them, and send each from your own mail. About ten minutes.Step by step · 10 minutesFind a night with the Competition Grid and add it to a projectUse Night Pressure to pick an open night in a market, add that night to a project as a target, and let the project find it a venue. About five minutes.Step by step · 5 minutes
Booking Pipeline
Tour Planner
Create a tourBuild a tour with the four-screen wizard: name it, add cities, date the stops, and pick a venue for each show. About ten minutes.Step by step · 10 minutesWatch a flight on a tourPut a crew member's or an act's flight on a tour stop, watch it, and choose who hears when it is late, cancelled or lands. About five minutes.Step by step · 5 minutesBuild a tour with your AI AssistantDescribe the tour in a sentence and let your AI Assistant propose the stops, then accept the ones you want, apply its order and dates, and keep asking. About ten minutes.Step by step · 10 minutesSend day sheets to the crewPut the crew on the tour with their emails, fill a stop's day sheet, send it as a phone page, and let the tour send tomorrow's sheet by itself every evening. About ten minutes.Step by step · 10 minutes
Sharing and exporting
Account
Complete guides everything about one part of the console
The booking CRM: complete guideHow to track every pitch from first email to the night it plays: leads, deals, stages, tasks, the board, the calendar, the funnel, and how it all connects to your tours.14 sectionsProjects: complete guideHow to gather the venues, acts, nights, reports and contacts for one goal in one place, see what to add next, ask your AI Assistant about it, and turn it into deals and a tour.17 sectionsThe act windowWhat opens when you click an act anywhere in the console: the header band, the stat strip and the six tabs (Overview, Reach, Shows, Listen, Contact & Booking, AI), with a picture of each.7 sectionsThe venue windowWhat opens when you click a venue anywhere in the console: the left column that stays put, and the seven tabs (Overview, Analytics, Calendar, Booking, Demographics, Photos, AI), with a picture of each.8 sections
My Work 6 screens
My DashboardYour own week in one place: the tours you are working, tasks and follow-ups that are due, the venues and acts you follow, and a briefing on …My Work > Dashboard
ProjectsA goal and everything you are gathering toward it. An act's tour holds the venues you are aiming at for one act, each on a target night; a v…My Work > Projects
Booking PipelineYour booking CRM. The Deals tab is a board with one card per pitch (this act, that venue, that date), each with a stage, the money, tasks an…My Work > Booking Pipeline
ContactsYour own address book of people: crew, buyers, agents and managers you have saved or added, ready to attach to tours and leads.My Work > Contacts
SavedTwo tabs. FAVORITES is everything you have hearted: venues, acts and shows, with their detail modals one click away. REPORTS is every AI rep…My Work > Saved
AlertsWhat changed for the venues and acts you follow: new shows, new dates, listings that vanished. Summarised by kind, by entity and by week, wi…My Work > Alerts
Research 10 screens
Music MarketThe market command center. Pick a state and a region, or the whole country. The Overview is the summary: a priority signal, six headline num…Research > Music Market
Venue MarketTwo views of the venues in a market. The Venues, the default, names them: busiest, worth a pitch, gaining momentum and biggest stages, with …Research > Music Market > Venues tab
Events DashboardThe event market as an analyst reads it, not a list of shows to go to: shows a week and booked ahead, which nights are crowded, genre supply…Research > Music Market > Events tab
Artist DashboardTwo views of the acts working a market. The Acts, the default, names them: most booked, gaining momentum, furthest reach, arriving and based…Research > Music Market > Artists tab
Community EventsThe non-music calendar that competes for the same crowd: fairs, festivals, sports, school and civic events, weighted by expected draw, for t…Research > Community Events
StreamingHow the acts playing your scope are doing on the streaming and social platforms, from Chartmetric: Spotify monthly listeners and followers, …Research > Streaming
ChartsWho is charting this week on every platform, and which of them are on our record. Charts opens in the menu as a tree with a face per platfor…Research > Charts
BeatportWho is charting on Beatport this week, across every one of its charts: the Top 100 and the genre charts (techno, tech house, house, drum and…Research > Charts > Beatport
Ask the DataA conversation with the data. Ask a question in plain words and your AI Assistant answers from real rows using tools: search, market queries…Research > Ask the Data
ReportsThirteen shareable, printable reads of the market, laid out as a gallery with a picture of each: seven leaderboards (Top Artists, Top Venues…Research > Reports
Discover 5 screens
Venue SearchEvery venue in the states you filter, with the booking contact when one is on file. Search by name or city, narrow with the filter panel bes…Discover > Venues
Artist SpotlightActs grouped by what they are doing: touring widely, rising, festival regulars, local to a scene. A browse, not a search.Discover > Artist Spotlight
Artist SearchFind a specific act by name, genre, kind of act, home city, how far it travels or whether it has dates ahead, then open its profile with con…Discover > Artists
Event SearchSearch shows by act, venue, city, date range, genre, festival flag and price, across the states you filter.Discover > Events
AgenciesWho represents the acts in your market. Each booking or management agency lists its roster on its own public site; we match those names to t…Discover > Agencies
Planning 2 screens
Competition GridNight Pressure for every date in a region: a 0 to 100 score for how crowded a night is, built from the music shows, the community events and…Planning > Competition Grid
Tour PlannerRoute a tour: stops with real drive times, the right-sized venues in every city ranked by how much of your genre they book, Night Pressure o…Planning > Tour Planner
Account 2 screens
Data QualityHow complete the data is, state by state: which fields are filled, where contacts are thin, and what the last refresh brought in.Account > Data Quality
AccountFive sections. Your AI: tell your AI Assistant who you are and what you work on (your role, acts, venues, territory, genres, venue size, the…Account
Reference
How it worksScope, Night Pressure, capacity estimates, genre buckets, what goes where, roles, freshness.Plans and seatsWhat Explorer, Professional and Enterprise include, feature by feature.Roles and permissionsWhat each role on a team can and can't do: Owner, Admin, Booker, Researcher, Tour crew, Viewer.AI creditsWhat every AI action costs and what each plan includes each month.REST APIEvery route on the Enterprise API, and the MCP server for AI assistants.QuestionsSign-in, phones, counts, capacities, contacts, credits, who sees what.
Inside the console, press ? on any screen for the same guide, or ask the Data how a screen works.